How to Market Your Business Online With Only Small Budget

While there are lots of people doing business online. Not every one has enough resources to spend in the beginning of their venture as online entrepreneur. Yes there are corporations that are consisting of several partners who have immediate funds available in accelerating the growth of their newly setup business, but how about the individuals who have very limited resources to start with? Is there a better solution for these individuals?

We all know that in every business, there is something being offered. Either it is a special product or an excellent service to be provided. However, it is also true that whatever is being offered in a certain business won't even matter at all if you can't get it out to prospective buyers or customers out there.

With very little budget, it is possible to jump start your business on the internet through effective promotion. But what is the best solution to promote your business online involving only minimal cost? The answer is through search engine marketing. I have a strong feeling you already know what search engines are. But my question to you is, do you know how to take advantage of search engines in order to start making profits?

Although you can market using the search engines though paid advertising, let me just focus on teaching you the non-paid version of marketing on the search engines. To make everything as easy as possible for you to understand, let me just emphasize our target here. Your main goal should be to get the word out about your business using the search engines.

So without any long specific details, here are some of the best options to accomplish that goal:

Write a short article explaining about your product and service. Post it on your site then submit the webpage address to social bookmarking sites. There are lots of bookmarking sites available to use.

Write another short article about your business, then begin publishing it to popular article directories like EzineArticles. There are also lots of popular article sites to take advantage of.

Sign up on different social media & networking websites and begin linking your website from these social sites.

When the search engines find your articles, then you will start getting free publicity brought about them. And as you begin linking your website from different websites, you are helping the search engines find your site fast as well as rank it for the appropriate keywords you are targeting.

5 Winning Search Engine Optimization Tactics

ONE - Keywords

The single biggest mistake that most business owners make is trying to think of a "cool name" for their website, when they should have chosen a keyword-rich site name like 'prevent-corporate-bankruptcy.com' instead of SmithLawOffice.com' (as an example). Your potential customers search for keyword phrases... not business names... unless you're already a household name like Wal-Mart, eBay or Apple. Facing reality, many business owners gave up on websites ever helping their business a long time ago... usually because of a poor website name choice. And, it doesn't have to be this way.

Simply, discover what terms people are searching for. Identify the "action" keywords and phrases that people are actually using when they are searching Google, Yahoo, MSN or any of the other major search engines. I highly recommend looking for keyword phrases that incorporate the following keywords: buy, want, need, order, download, etc. I'm sure you're getting the idea now. Then, you need to purchase website names that are centered around the most popular keyword phrases. And, redirect these visitors to your current website. And, I promise that you can setup a website redirect in less than one minute... even if computers scare you. You just need to have access to your website hosting interface, with cPanel being the most popular choice.

TWO - Optimizing Your Web Page

After identifying a minimum of 10 keyword phrases, I recommend optimizing your current website pages' title tags, meta tags, image "alt" tags. You need to start using these keywords within your webpage content in bold text, underlined text, and as text links. Do not overuse these keywords though. These keywords should only comprise 4-6% of each page. So, if you have 500 words on a webpage, limit your keyword usage to 20-30 words. Most of the major search engines index every word of your page and compare them to your title META description and META keywords. So, you should never hide or add non-related keywords to your webpages: like Anna Kournakova, Michael Jordan, Tiger Woods, etc. This is a "black hat" tactic and should never be used, unless your want your website to be permanently banned by the search engine directories.

Most of the major search engines don't even consider the META keywords anymore, which is why the actual content of your webpages is becoming more and more important. Excessive repeating of keywords is considered as spamming, which will get your website penalized with a lower ranking. And, be sure mix your keywords in different combinations throughout the page and in your ALT tags, instead of using the same phrase over and over again.

THREE - Link Popularity

One of the most important factors to achieve a high ranking in the search engines is link popularity. The overall number of links to your web site is important, but the quality of the links are even more important. All the search engines are very fond of "on topic" links. Links from sites that contain your same keyword content and are focusing on the same topic as your site, are known as "on topic" links. Three of the best ways to get "on topic" quality backlinks are to comment on other industry-related blogs, make comments in industry-related forums, and to submit articles to article directories. Just make sure that you're adding comments or articles to high pagerank sites, avoiding low page rank sites.

FOUR - Misspellings

Adding misspelled keywords within your META tags can also boost your website traffic, because many people are likely to misspell your keywords when browsing the search engine directories. As an example, here are several popular misspellings I found people making when they searched for a site submission service, as follows: "free search engine submision", "sumit", "subit", "search egnine submission", "submition", and "saerchengines".

FIVE - Add Fresh Content

Adding fresh content to your website on a regular basis is another key factor that plays a critical role in your search engine rankings. Adding new content regularly gives your visitors a reason to come back. Search engine robots will also visit your website more often, once they notice that you update regularly. This is one of the main reasons why WordPress blogs are so popular right now. When visitors leave comments about blog posts you have made, the search engine bots see this as new content. And, it really helps your site rankings when a visitor makes a comment with a permalink back to their high pagerank site. This helps website owners save time, by allowing website visitors to create content for them.

Want more information? Go to www.jadeinternational.com!

How the Age of a Website Affects Search Engine Rankings

Did you know the age of your web site affects how a search engine like Google assigns a ranking on search engine result pages? Spam sites often come and go quickly. For this reason, search engines trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked.

Want more information? Go to www.jadeinternational.com!

Come See us at Video Wisconsin

Come see the founder of JADE International present the basics of online marketing at Video Wisconsin in Brookfield Wisconsin on Thursday July 16, 2009 at 2:45 PM.

Want more information? Go to www.jadeinternational.com!

Global Link Popularity

A very important key to high rankings with the search engines is your websites “Global Link Popularity”. The global link popularity measures how many web pages link to your site. The number of web pages linking to your website is important, but not as important as the quality of the web pages that link to your site. All major search engines take the quality and the context of the links into account. Search engines assume that your website must offer relevant content if many quality sites link to it.

Want more information? Go to www.jadeinternational.com!