What are the Benefits of SEO?

So many people are talking about Search Engine Optimization these days and many online marketing companies offer it. So what does Search Engine Optimization (SEO) do for you?

Here are a few examples of how SEO can help you.

• Higher website conversion rates and more revenue or website leads through better keyword targeting.
• More targeted website traffic from cost-free clicks through improved rankings in the search results.
• Additional search engine visibility for many keyword combinations related to the core keyword phrases.
• Organic search engine listings can triple the click-through rate for the same keywords when they appear with paid search listings on the same page.

Social Network to Promote New Products

It is becoming a necessity these days to be able to find your way around social networking websites such as Twitter and Facebook. Here is an article written by Stacy Straczynski about how Krystal Blitz is using social networking to market and promote a new energy drink.

Facebook, Twitter Boost Krystal Blitz
Chain harnesses social media to buoy brand engagement
Aug 12, 2009
- Stacy Straczynski

NEW YORK Krystal Restaurants has kicked off a giveaway to promote its new Krystal Blitz energy drink. Each day through Aug. 17, the Southern quick-service chain will hide links on its Facebook, Twitter, Flickr and YouTube pages that direct participants to a coupon for a free 20-ounce Krystal Blitz. Once found, consumers can directly share the coupon with friends by posting the URL to their own social media pages.“Interactive and social marketing is very hot right now from a media consumption standpoint,” said Brad Wahl, vice president of marketing for Krystal. “Social media is one of those ways for us to be relevant, unique and different as a brand.”Consumers can improve their chances of finding a coupon by visiting all of Krystal’s social media sites throughout the day. Each URL will only remain live for a limited time -- about 30 minutes to an hour -- and each coupon is valid for 24 hours. The company will post clues on its social media pages to help users find where and when each day’s coupon will be available. “It’s good to see someone using the social net sites in a new and different way,” said Bill Sipper, senior partner at Cascadia Consulting, when asked about Krystal’s strategy. “But are people going to really care enough to go through all that work? And the answer is that honestly I don’t know.”Wahl, however, is confident people will “engage and play." Past online promotions offering chances to win free products, such as a recent online videogame show, have proven successful as incentives, he said. “You have the fun aspect of it: There is a little game that’s going on and it’s not just easy for everybody to get. That adds to the intrigue of the interaction and the engagement with the brand.”The Krystal Blitz was launched across Krystal Restaurants’ 384 locations on July 17. The carbonated energy drink features a mix of ingredients including taurine, green tea extract and caffeine, and is served to consumers in a 20-ounce cup either “on the rocks” or as a frozen treat.

So jump on the social networking bandwagon and promote your company!

How To Promote Your Business Effectively on the Web

One way that you can promote your business online is the use of e-mail marketing campaigns. This is one of the most popular ways of communication. E-mails should be sent to existing customers and should inform about similar products or services they purchased from you before or sales and specials that you may have going on. E-mails should be also permission based and sent to customers who have confirmed that they would like to receive emails from you or your company. Be careful to not spam your customers and purchase an anti-spam software. Use clear and powerful headlines and brief descriptions of what is inside the e-mail. Email marketing is a very low cost medium which generates high conversion rates and enables you effectively communicate with your customers.

Another method is Search Engine Optimization. This process allows you to improve the volume of traffic to your website from various search engines via customers searches. To improve your chance to be found and clicked, you must meet some criteria. For example have quality, original and to the point content on your site. Place URL links to another sites related to your topic. And also have a search engine friendly coding, metatags, etc. You should make sure that your website developer is knowledgeable about these issues. It will save you lots of money in future and bring quality customers to your website and your business.

Next, a very popular method is company registration in business directories. This could be very forceful, depending on directory type, customer base and functionalies. Costs can vary as well. Business directories could be a reasonable combination of two previously mentioned online marketing methods.