Importance of a Sitemap

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

1) Navigation purposes

A sitemap literally acts as a map of your site. If your visitors browse your Website and get lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with ease.

2) Conveying your site’s theme

When your visitors load up your sitemap, they will get the gist of your Website within a very short amount of time.. There is no need to get the “big picture” of your Website by reading through each page, and by doing that you will be saving your visitors’ time.

3) Site optimization purposes

When you create a sitemap, you are actually creating a single page which contains links to every single page on your Website.. Imagine what happens when search engine robots hit this page-they will follow the links on the sitemap and naturally every single page of your Website gets indexed by search engines! It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your Website.

4) Organization and relevance

A sitemap enables you to have a complete bird’s eye view of your Website structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organized Site with everything sorted according to their relevance.

From the above reasons, it is most important to implement a sitemap for your Website projects with a considerable size. Through this way, you will be able to keep your Website easily accesible and neatly organized for everyone.

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Are Synonyms Important to Google?

Google aims to display the best results for your search. For that reason, it is important that Google's algorithm understands the words that are used in the search query. An important part of understanding the words is to understand synonyms.

Synonyms are words that can mean the same thing, for example "pictures" and "photos". People searching for "sunset pictures" are probably also interested in web pages that contain the words "sunset photos".

A problem is that words that can have different meanings. For example, the word "case" can mean "occurrence", "instance" or "example". It can also mean "box" or "container".
The word "guitar box" might be a synonym for "guitar case" but "O.J. Simpson box" is not a synonym for "O.J. Simpson case". Google's measurements show that synonyms affect 70 percent of user searches across the more than 100 languages Google supports.

What has changed?

According to the posting in Google's official blog, Google has improved the way that they detect synonyms. For example, the algorithm can now find 20 possible meanings of the search term "GM".

GM can mean General Motors, George Mason in [gm university], gamemaster in [gm screen star wars], Gangadhar Meher in [gm college], general manager in [nba gm] and even gunners mate in [navy gm], etc.

Google also made a change to how the synonyms are displayed. The searched words and the synonyms are now displayed in bold in the search results. Web pages that contain only synonyms of the searched word can also be displayed in the search results.

Do you have to change your web pages?

If you optimized your website as explained in previous issues of our newsletter and as explained in the IBP manual then you don't have to change anything. Here's a reminder:

1. Think out of the box.

Don't just use the technical terms that you use in your company. Think about the words that other people would use to describe your product. For example, don't just use "rhinoplasty" but also "nose job" and "nose surgery".

IBP's keyword research tool will help you to find the best keywords for your website.

2. Optimize different pages of your website for different keywords.

The more pages you optimize, the better. It is much better if one web page is highly relevant to one keyphrase than somewhat relevant to many keyphrases.

Don't stuff a single page with keywords. The keywords should fit naturally in your web page content. Use IBP's Top 10 Optimizer to find out where on your web pages you should use your keywords.

Different people use different words to find the same things. Use different ways to talk about your website topic and optimize as many pages as possible of your website.

Article taken from here

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Starting off 2010 Right with Your Website

It's 2010 now and you'll want to make sure that you start the year off right. Here are a few things you might want to check and.or consider starting on your website to make sure you will get the best results in 2010.

Check broken links
Check for broken links which could be stopping link flow and weakening your website. Broken links irritate search engine spiders, and when they cannot connect the dots, your sites rankings will suffer.

Use alt attributes in your images
Use alt attributes in all of your images to preserve content integrity while providing internal links for ranking purposes. Using the alt attribute in images allows you to reinforce relevance with the on page text based content to improve a page relevance score.

Create Content Volume
Ensure that you have enough content to attack a competitive keyword. Trying to rank for a keyword with 5 million competing pages with a handful of content is pointless. You will ne relevant text on your pages which means articles, posts or pages all internally linked and consolidated to create the proper page signals for that keyword. For every keyword there is a relevance threshold and tipping point, you will need to offset competitors by having more on page affluence as well as off page peer review. However, in either case, content is a requirement.

Get a sitemap
Use sitemaps to not only tie the site together, but also as a way to nourish pages like an irrigation system through linking to them.

Check Indexation and Crawl Frequency
See how many pages are crawled in your website to determine crawl frequency. If you have a homepage that is crawled regularly and your internal pages are ignored, then this is often a result of lack of internal or external links.

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Web Definitions - January 2010

Cookies
A message given to a Web browser by a Web server. The browser stores the message in a text file. The message is then sent back to the server each time the browser requests a page from the server. The main purpose of cookies is to identify users and possibly prepare customized Web pages for them. When you enter a Web site using cookies, you may be asked to fill out a form providing such information as your name and interests. This information is packaged into a cookie and sent to your Web browser which stores it for later use. The next time you go to the same Web site, your browser will send the cookie to the Web server. The server can use this information to present you with custom Web pages. So, for example, instead of seeing just a generic welcome page you might see a welcome page with your name on it.

Multimedia
The use of computers to present text, graphics, video, animation, and sound in an integrated way. Long touted as the future revolution in computing, multimedia applications were, until the mid-90s, uncommon due to the expensive hardware required. With increases in performance and decreases in price, however, multimedia is now commonplace. Nearly all PCs are capable of displaying video, though the resolution available depends on the power of the computer's video adapter and CPU.

Search Engine Copywriting
Writing your Web page content so that it is easy to read for your end user and search engine friendly.

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