Slow Servers will cause problems with Google

If Google can only crawl two pages at any given time due to a slow server, Google can set some sort of upper bound on how many pages they will fetch from that host server. This can be a problem for websites that are hosted on shared or slow servers.

Google Indexed Pages

The more relevant links you have, the more pages of your site will be indexed

The number of pages that Google indexes from your website is roughly proportional to the PageRank of your website. That means that more pages of your website will be indexed if your website has many inbound links.

Google does not have an indexation cap, i.e. they will index all pages of your website if you have enough inbound links. Remember that the PageRank that Google uses in its ranking algorithm is not the PageRank that is displayed in Google's toolbar.

Facebook Topped Google For Visits Last Week

For the week ending in March 13, more people visited Facebook than Google - marking one of the only times, and by far the longest, the social networking site has garnered more hits than the reigning search engine.

Does "Cold E-mailing" Have its Place?

Cold calling as a marketing tool is not one of my favorite techniques. Not to be wishy-washy, let me put this way, I am dead set against it when it comes to personal services marketing, especially for lawyers. It also raises serious ethical issues with most bar associations that have the prohibition patterned after the ABA Model Rule 7.3 (Direct Contact With Prospective Clients). Direct mail is only slightly more effective in my mind, although it certainly has its proponents.

Then comes emails. As long time readers know, I hate emails because I get too many of them – unsolicitated ones and spam being the most egregious among them. But, I also love emails when then serve the purpose of quick, efficient and effective communications in getting things done. But, I discourage clients from using emails as a marketing tool, especially when directed toward people they do not know.

Then along comes Carolyn Elefant. The well-known (okay, actually a bona fide guru) author of MyShingle blog and Nolo’s Legal Marketing Blawg has a post on the latter site talking about “The Three Es of Cold E-mails” that is worth reading. She is not totally against their use, if they aren’t “canned”, but customized and tie into a legitimate connection with the recipient.

Her 3 “E’s” include:

Ethics. To avoid “running afoul” of the rules, she suggests limiting such emails to other lawyers and service providers;

Effectiveness. Provide information about you, the reason for email, a connection to recipient, and your website/blog URL;

Etiguette. Try to avoid the extra annoyance caused by typos, and the appearance that you “haven't taken twenty seconds to learn about the recipient.”

So, should cold e-mails be part of your business development arsenal? Carolyn apparently thinks they could have their place.

E-mail Marekting With Segments

Today’s marketing strategies are in an era where synergy of different platforms become more critical than ever due to the various channels and platforms available to the general public. CMOs and marketing management have used e-mail strategies in the past to convert consumers into customers with aggressive targeting. Nowadays, a corporation has the opportunity to integrate social media with their e-mail platforms and segment their consumer base with quantitative data leading to improved sales and ultimately, profit. The template represents the building block for a successful e-mail campaign. The color scheme must align with the featured product and offer sensual stimulation in the appropriate moods.

In today’s depressed market, the importance of value can no longer be underestimated. Consumers, with fewer overall financial resources, have plenty of information at their disposal to determine whether a product will deliver their stated value. A solid marketing campaign in today’s market, for example, will use an e-mail offer to reach preferred customers over a specific period of time, such as Macy’s using coupons good for a two-day span for women with children. This will strengthen the sales potential, cement a brand position, and provide visibility for the product. Once the metrics have been satisfied, then a social media campaign offers the virtual space to discuss the product on a balanced scale. This is the stage where brand equity and loyalty becomes critical. Marketers also can use social networks for thrifty opportunities to advertise with new customers and engage their interest level.

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