LinkedIn is on a social roll. They have announced a new feature that allows users to "follow" a company. Pretty standard stuff, but it does hold some interesting potential for businesses as a way to not only network with users, but other businesses and industries. It could prove to be a very nice way to build buzz around company happenings, industry news and more. Now that users can follow companies, expect to see an uptick in press releases, beta invites, special announcements, job postings, discounts to professional services ... you get the idea.
One of the advantages of LinkedIn is its focus on business. Meaning, you don't have to worry about "intruding" on users as you might with Facebook or Twitter. People are there for buisness and news, so it becomes entirely appropriate to act that way instead of worrying about the best way to "join the conversation."
Saturday, May 15, 2010
Saturday, May 1, 2010
Web Definitions May
Banner Ads
Those graphic advertisements that you see at the top of so many Web pages.
Dynamic Content
Information in Web pages which changes automatically, based on database or user information. Search engines will index dynamic content in the same way as static content unless the URL includes a ? mark.
Hits / Pages / Visits / Visitors
When someone comes to your Web site, that's a visitor. No matter how long he stays on your site, he's still the same visitor. And that visit counts as one visit. If he goes away and comes back tomorrow, that's a new visit. But it does not count as a new visitor - he would best be counted as a repeat visitor. During one of his visits he starts at your home page, then goes to another. That's two page views (i.e., he has seen 2 different HTML documents). And that's not the same as hits. Each page view might trigger many hits - if that HTML page has 5 graphics on it, then the HTML document itself and each graphic are registered as a line in the log file. Each line in a log file counts as a hit. So that's a total of six hits.
So a visitor can account for many visits. A visit can have several page views. And each page view triggers several hits (unless it's only an HTML document and words, in which case a page view would create only one hit).
Those graphic advertisements that you see at the top of so many Web pages.
Dynamic Content
Information in Web pages which changes automatically, based on database or user information. Search engines will index dynamic content in the same way as static content unless the URL includes a ? mark.
Hits / Pages / Visits / Visitors
When someone comes to your Web site, that's a visitor. No matter how long he stays on your site, he's still the same visitor. And that visit counts as one visit. If he goes away and comes back tomorrow, that's a new visit. But it does not count as a new visitor - he would best be counted as a repeat visitor. During one of his visits he starts at your home page, then goes to another. That's two page views (i.e., he has seen 2 different HTML documents). And that's not the same as hits. Each page view might trigger many hits - if that HTML page has 5 graphics on it, then the HTML document itself and each graphic are registered as a line in the log file. Each line in a log file counts as a hit. So that's a total of six hits.
So a visitor can account for many visits. A visit can have several page views. And each page view triggers several hits (unless it's only an HTML document and words, in which case a page view would create only one hit).
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