Domain Name Game

Domain name registration is a very important part of running a website for your company. In order to use a particular domain name (for example www.mycompany.com) you must register that domain name with an accredited registrar. This then gives you the right to use that particular domain name for your website for a fixed period of time, somewhere between 1 and 10 years. At the end of that period you can either let the registration expire (which means some other company can now register that domain) or renew for another X number of years. As the "owner" of the domain, you can renew the domain with the same registrar you originally registered through, or you can transfer that registration to a new registrar. The choice is entirely yours.

The Domain Name Game starts a few months before your current registration is set to expire. Because domain name registrations are public records, it is easy to find out what the expiration date is on any domain name. Many companies then use this information and send out very official "Domain Name Expiration Notices". The notices inform you that "you must renew your domain name to retain exclusive rights to it on the web". What they don't point out very clearly is the fact that you do not have to renew it through their company. The notices are cleverly designed to make you believe that you must renew your domain through them. These companies also charge high dollar amounts for the annual registration.

The good news for JADE International customers is that as long as you host your website with us, your annual registration fee is INCLUDED! We take care of renewing your registration every year and you never have to pay any additional fees. If you receive one of these official looking notices, you can completely disregard them if you are a JADE hosting customer.